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The Facebook Changes You Need To Know About!

Do you frequently push your business information and advertising through regular posts on Facebook? If you do you need to read this!

Although Facebook is the number one social media platform on earth, it is still in the business of making money and as of January 15th 2105 Facebook has changed how newsfeeds are managed.

Facebook announced that it is limiting the amount of promotional material people see in their newsfeed. They are basing this on feedback received from users about organic posts. According to Facebook, users consistently report they want to see posts that are less promotional and more content that is relevant to them.  They discovered “that a lot of the content people see as too promotional are posts from Pages they like, rather than ads.” Facebook notes 3 consistent findings in their survey of users:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

As a result, pages who post too much of this content will see a significant fall in their organic distribution.

This does not mean that business pages must cease to use Facebook’s organic newsfeed to drive traffic but rather business page owners must become more creative in what they share on newsfeeds. A more interactive, social approach will be necessary, while keeping the direct advertising of their business reserved through advertising campaigns.

Facebook Business notes that Pages are an important destination for their current and potential customers and are increasing their investment in business pages. “Given the substantial traffic to Pages, we are exploring ways to build more features into Pages. A lot of this is in response to how we’re seeing people interact with business Pages. Some of these interactions include messaging to communicate with a business directly or browsing video and photo content. We’re also exploring ways to better customize Pages based on the industry a business is in.”

So in a nutshell, if you are using Facebook as part of your marketing strategy you are going to have to rethink this strategy in order to keep your presence on the newsfeed. You are going to have to become more social. Your content will matter and you will have to become more engaging. A mixture of engaging social posts combined with a well thought out marketing strategy will help ensure a successful presence on Facebook.


Facebook for the Newbie

Scared of Social Media? Not connected? Facebook can fix that for you.

If you are a small business owner it is becoming almost impossible to avoid some kind of social media presence and for many people it is a scary other-world best left to either teenagers or big companies. Indeed social networks can feel extremely overwhelming – Twitter with the hashtags, Instagram and photos, Linked-in for business and networking  and for anyone who did not jump on the social media train in the last few years, it can seem like an insurmountable, scary  task.

If you are one of those social media phobes Facebook can be a great entrance point in to that scary world. According to Digital Insights Facebook has 1.89 billion active monthly users. A crazy huge number that I am sure as a social media phobe not only scares you but may make you feel stupid. Really stupid. You may feel like you and your great- grandma are the only two people on earth not on Facebook.

Facebook is Easy

The truth is Facebook is easy. It is the one social network where you can set up an account and easily find friends. Maybe you already have a Facebook account that your niece set up for you some years ago that is sitting there collecting cyber dust. Maybe you have never set up an account before. Regardless of your ranking on the newbie scale, Facebook can fix your phobia.

Setting up a personal account on Facebook and getting comfortable with it is the perfect entrance to the social media world. You don’t need to share enormous amounts of personal information and you can begin to build your confidence enough to eventually open a business page. If anything, you will not be one of the few people left who does not have a social media presence. You can stop feeling like a pariah. You will have kicked the doors of the cyber world and you might even enjoy it. You might even get hooked.

A few easy guidelines to keep you from being overwhelmed on Facebook

  • Get someone who knows Facebook well to help you set up your account. It shouldn’t be hard with 1.89 billion people using it. Have them check your privacy settings to make sure you are protected.
  • Find a few close friends you know who are on Facebook and send a friend request. Start with 10. After they have accepted your request you will start to see other requests and people will may start posting to your timeline
  • You don’t have to answer back.
  • Don’t be embarrassed to like other people’s postings you see on your newsfeed. If you see a friend’s post that is interesting or a photo they have posted that makes you happy, like it. People want their posts to be liked.
  • Search your friend’s Facebook page for other pages they like. This is a good way to find all kinds of interests that you may have. Your favourite magazine, news channel, local restaurant. You can also do a search. Very easy.
  • If you are not comfortable posting you can always share things you find interesting that come through your newsfeed. A friend posted a funny video that made you laugh, a relevant blog, a recipe? Click share and post it to your timeline.
  • Birthdays are always a good way to get used to writing on Facebook. You will get notifications that it is a friend’s birthday and an opportunity to write a message to them. Do it. You don’t have to write a note. Just a quick happy birthday will show on their timeline and will make them happy.
  • After you get more comfortable you may want to post a status. If you don’t wish to then that is ok too. Like and share other’s posts

These are just a few suggestions for the newbie. Start small. Don’t overwhelm yourself. Spend a few hours a week getting comfortable with Facebook. Look at what other businesses are posting and within a few months you will be ready to manage your own business page.