Don’t Understand Social Media?

  • cynthia_contini

Does Social Media Overwhelm You?

The idea of setting up a social media marketing strategy can be a daunting task and many small businesses are ill prepared to embark on such a strategy. I hear time and again “I already have a website and that is good enough for now. I just don’t have time for social media too.”

Well, yes it is a start but having just a website is woefully short sighted. Websites are only as good as their presence. What does that mean? Well if you have a great website but nobody ever sees it then it is just a nice site. Period

Chances are, if you have a website you have heard the word SEO. SEO is the optimization of your site in order to make it have a presence on search engines like Google and Bing. Why do you want to be found on Google? So that people click on your site. You want visitors. You want business.

Here is where social media comes in. Although it is important to have an optimized website, social media can help you with your presence. Posting on social media sites gives you the opportunity to drive clients to your website. People click on your site and you get visitors. The more visitors means you have better chances of converting them to clients. You get business. Whether you spend many hours a week or just a few hours a week on your social media it can only help you get business. Even if you hire a social media agency to manage and maintain your different platforms you should know the basics of each platform you are communicating on.

What is the secret to building a good social media presence?

Understand your client. Pick the social media networks best for your business and start with just one. Work within the time you have not the time you have to make. If it feels like you can’t keep up you will be overwhelmed and you will give up. There is a platform for every business. Time to get social.

Some Social Media Statistics

Some Social Media Statistics