The Facebook Changes You Need To Know About!

Do you frequently push your business information and advertising through regular posts on Facebook? If you do you need to read this!

Although Facebook is the number one social media platform on earth, it is still in the business of making money and as of January 15th 2105 Facebook has changed how newsfeeds are managed.

Facebook announced that it is limiting the amount of promotional material people see in their newsfeed. They are basing this on feedback received from users about organic posts. According to Facebook, users consistently report they want to see posts that are less promotional and more content that is relevant to them.  They discovered “that a lot of the content people see as too promotional are posts from Pages they like, rather than ads.” Facebook notes 3 consistent findings in their survey of users:

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

As a result, pages who post too much of this content will see a significant fall in their organic distribution.

This does not mean that business pages must cease to use Facebook’s organic newsfeed to drive traffic but rather business page owners must become more creative in what they share on newsfeeds. A more interactive, social approach will be necessary, while keeping the direct advertising of their business reserved through advertising campaigns.

Facebook Business notes that Pages are an important destination for their current and potential customers and are increasing their investment in business pages. “Given the substantial traffic to Pages, we are exploring ways to build more features into Pages. A lot of this is in response to how we’re seeing people interact with business Pages. Some of these interactions include messaging to communicate with a business directly or browsing video and photo content. We’re also exploring ways to better customize Pages based on the industry a business is in.”

So in a nutshell, if you are using Facebook as part of your marketing strategy you are going to have to rethink this strategy in order to keep your presence on the newsfeed. You are going to have to become more social. Your content will matter and you will have to become more engaging. A mixture of engaging social posts combined with a well thought out marketing strategy will help ensure a successful presence on Facebook.